Weekly Report 2 – BatDad

I started this week with a brand overview of BatDad.  Most of the information I found on him came from articles that were written by other people.  This is mostly due to the fact that BatDad does not seem to be big on talking and sharing information, especially information about himself.  I read a few articles, linked to them, and added some information about BatDad.  I also went through his social media pages to find a few examples of what kind of content he creates and posts.  Somehow the formatting in this initial blog post became a little messed up, and I haven’t been able to fix it, but the other posts seem to be okay.

Next I looked at Batdad’s social media presence.  This type of post, last week and this week, has taken the longest to do.  This is because I have to keep going back and forth between the same few tabs – each tab being a different profile – and compiling the media into a blog post.  It involves a lot of scrolling, date and data checking, and searching for the same post across the different sites.  This isn’t a problem, of course, I just didn’t expect this post to take the longest.  I thought it would be easier, with perhaps the analysis taking the longest.  Anyway, this post seems to have the least amount of “meat”, but it really does take quite a bit of work.

The upside is, once all of this information is collected and organized, it makes the social media analysis a lot easier.  Still takes time and work, but the information is easier to find and read.  Like last week, I started by organizing hashtag use.  BatDad doesn’t use hashtags often.  I then showed which posts are used on different sites.  The most interesting thing I found in all of this information is that in creating BatDad and making himself an internet celebrity, he also made his wife and brother/friend/whoever (Uncle Rob) internet celebrities, and they all help each other maintain their “fame”.

Compared to Others

BatDad keeping his private life private is a the opposite of what Stella McCartney does, as she shares a lot of information about her past and her personal life.  She provides plenty of background information on her About pages, and shares photos from her childhood, her early days as a designer, and her current life outside of work as well.  I think part of the reason BatDad is private, in addition to wanting to keep at least somewhat a barrier between his family life and the public, is perhaps because he is a fairly new internet celebrity.  He doesn’t have a lengthy history to provide details about.  He also doesn’t have a long list of experience or skills – he just bought a Batman mask and started making videos.

BatDad seems to rely heavily on “word of mouth” advertising. He is not particularly proactive in trying to become more popular, and he doesn’t seem to be trying to build or further diversify his brand. This likely goes back to his statement that he will stop creating videos when it stops being fun, and that he started it just to goof off with his family, not to seek fame. Part of this “word of mouth” advertisement comes from his fans. As I mentioned in my analysis, people will edit photos and create memes that relate to BatDad and share them with him. BatDad then shares these only to his Facebook page. The other part of this advertising style comes from his wife Jen and (assumed) brother Uncle Rob. BatDad frequently links to these other accounts, even on different websites. They also link back to him. I think it’s pretty nice that they show support for each other, even though their titles as smaller internet celebrities is based on and branched from BatDad’s fame.  In comparison Stella McCartney has online and television ads, and most likely also has other types of advertising such as print.  This is because she is trying to sell products, not a character.  She also does have some “word of mouth” advertising, such as a celebrity wearing one of her designs, but overall advertising doesn’t seem to be a heavy focus, at least not on her social media accounts.  She doesn’t seem to have a fan base that creates memes and such about her but this is probably because she is a professional with a business post to audience viewer style of content, and BatDad’s character is comedic, with a lot of interaction between him and his fans, and now also his wife and Uncle Rob, too.

He frequently responds to fan comments on Facebook fairly often, which is something that I did not find Stella McCartney doing.  In this way, it is as though Stella McCartney provides the information to the public, perhaps even curating it at times to create and uphold a certain image, yet still keeps herself at a distance from her fans.  By interacting with his fans, BatDad is able to make his fans feel involved and connected.

What I learned from last week:

I am still trying to help my blog get more attention.  New blogs can be pretty difficult to promote.  I created a hashtag, #LifeLoveLibra, which is the name of the blog.  I have used this on Facebook and Twitter.  I had a family of sick kids this past week, and then I got sick as well, so I didn’t get as much blogging done as I would have liked.  Interesting thing I noticed, I got more likes on my Facebook page this week than on my blog.  I’m not sure whether these likes are from people who already follow my blog or entirely new people who came across my Facebook page but have not followed my blog.  I have 14 blog followers with three likes this week – low number, partially because I didn’t post as much or as often as I wanted to, and partially because I did not post any recipes, which seems to be the type of content that gets the most attention.  My Facebook page is up to 9 likes, no other interactions, but I also was not able to be very active on this page this past week, either.

What I learned and will try next week:

There are four things I will take away from this week’s brand and apply to my own blog.  One is perhaps making short videos and utilizing this form of media to show recipes, how-tos, etc.  The videos will be fairly short, at ten seconds or less.  I will try uploading to Vine, but will also post to my Facebook page.  Another is using short titles for these videos.  It seems this is the easiest way to give a description of the video, or tell my thoughts on the content in the video.  Though it may not always be the case, it does seem fitting that short videos have shorter titles.  The third thing I will try is word of mouth advertising.  I will try asking some friends or family to link to my blog, or to link to their favorite post I have made so far.  The final thing I have learned from this is to create subtle calls to action on my Facebook posts.  I will do this by adding my Instagram and/or Twitter names at the end of new Facebook posts, and also work them into the end of my blog posts.

 

BatDad – Social Media Rhetoric Analysis

Hashtags used

Facebook:

#proud

Twitter:

#halloween2015

Instagram:

#trickortreat

Times his wife’s instagram account is tagged in a Facebook post: 1 – This post is shared from Instagram

Times his wife’s Instagram account us tagged in an Instagram post: 2

Posts Across Sites

The “Nirvana” post is shared on Vine first, then later Instagram and Facebook.

The “Bacon Slap” video is posted in .gif form on Facebook, and regular video format on Instagram.

“Laundry for dinner” is posted on Instagram and later on Facebook.

“Foiled again” checkers game photo is shared on Instagram and then Facebook.

“Halloween” is first uploaded to Instagram, then later shared on Twitter.

 

Analysis

His posts on Vine have minimal wording used in their titles and he does not use hashtags, though that is a feature on this website.  His Vine video titles are short, with 1-3 words used in the top three videos that were posted out of the last ten.  As this is the first aspect I am looking at, I am wondering whether there is a correlation between the short titles and the fact that Vine videos themselves are very short, usually about 7 seconds in length, but sometimes shorter.

He seems to have more posts about his dogs than his kids on Vine, and the posts featuring his dogs seem to get more views than the videos without his dogs in them.  This is interesting as BatDad is portrayed as a family man, not just a pet owner, but perhaps many of his followers on Vine don’t have children, or just prefer videos of animals.  I would be curious to learn about the demographics of BatDad’s following on different websites and find out whether there is a reason certain posts are more popular than others depending on which site the content is posted.  Of course, I would also have to look at every Vine video he has ever posted, not just the last ten or so to make any conclusions.

Despite starting out on Vine, he seems much more active on Facebook, often posting multiple times per day.  He frequently responds to fan comments on Facebook.  He also gets submissions from fans which he posts to the page.  People will edit photos and create memes that relate to BatDad and share them with him. BatDad then shares these on his page – only his Facebook page, however. He does not share fan created content on his other sites, at least not that I have found.

He not only uses Twitter to share new content or to let his followers know when he has uploaded new content, but also to connect to the media when he is featured on the news, when he is written about in an article, etc.  He does this by tagging with the @ sign to the news station, article author, etc.  Though he does share this information on Facebook it doesn’t seem to be as important on this page, and is not posted about at all on Instagram or Vine.  He also does not @ tag the interviewers, article authors, etc on these Facebook posts.

One thing that interested me about the t-shirt sales tweet is that BatDad retweeted this to let his fans know that shirts were back in stock.  He did not add any additional comment, though it’s obvious the entire 140 character limit was not used.  However, when he shared this post on Instagram, he wrote long paragraph – eleven sentences in length.  In this paragraph he gave details and history behind BatDad and the sale of these shirts.  Also, although he seems most active on Facebook, he did not share the t-shirt sales post to this site (at least not that I could find).  He does have a link to the t-shirt sales page in his About section and refers his fans to it if they ask about merchandise.

His Halloween post started on Instagram with the hashtag #trickortreat.  When this photo was shared to Twitter, this hashtag was omitted, and instead #Halloween2015 was added.

He does not have a presence on Pinterest as Stella McCartney did, however his t-shirt sales page links to the Pinterest website so that fans may “pin” photos of the shirt to their own accounts.

His wife Jen also benefits from BatDad’s success, with some posts on the BatDad Facebook page giving her Instagram name for others to find and follow her. She has 114k followers on Instagram. She also has a Facebook page as a “public figure” with over 155k likes.  The About section on her Facebook page says, “Hi, i’m Jen. Yes, BatDad is my husband.”  Her posts seem to be centered around animals.  She posts a lot of photos and videos that feature her pets, the dogs she is fostering, and encouraging others to foster a dog, too.  Her page is fairly new and only has a few posts

BatDad also has (I’m assuming) a brother who uses the online alias “Uncle Rob”. I’m not sure whether the name “Rob” is shortened from Robin, as he poses as BatDad’s sidekick, dressed similarly to Robin from the Batman series, or whether his name is actually Robert and his brother becoming BatDad is a happy coincidence. He also has a Facebook page, which has over 228k likes, and an Instagram account which has 30.5k followers.  The About section of his Facebook page reads, “BatDads Sidekick. Great with kids, home improvements, cooking, and ladies.”

I think it is interesting that BatDad’s Facebook “About” page reads: “I have four kids, two dogs, a patient wife, and a batman mask.”  His wife Jen and “Uncle Rob” both have About pages that are similar, Uncle Rob’s in particular.  All three have short descriptions.  BatDad’s is one sentence, Jen and Uncle Rob’s are two sentences.  Uncle Rob gives his description in list form, like BatDad.  I think Jen’s is so much shorter because she is BatDad’s wife.  She has been featured in many videos that people already know who she is.  So, all she really has to say is that BatDad is her husband, and fans of BatDad already know who she is (and if they aren’t fans of BatDad, this could be another form of “word of mouth” advertising).  Uncle Rob, on the other hand, is a character that seems to have been added much later, so he provides a longer description not only for viewers to know who he is but also to set himself apart from BatDad as a distinct public figure.  The short descriptions could also be a way they are mimicking BatDad’s rhetoric in a subtle attempt to show their connection.

The very short descriptions also keep things concise so that readers don’t get bored or distracted while reading a lengthy About page.  In comparison, Stella McCartney’s was several paragraphs in length.  Stella McCartney providing more details enabled fans to get to know her personally.  This is also evident in the way she uses personal hashtags such as #StellasWorld.  BatDad, on the other hand, keeps his descriptions, titles, even comments to fans short and to the point.  This could be an attempt at keeping his personal life and life as the character BatDad separate by not being overly revealing and keeping the focus on his uploaded content rather than the man behind the mask.

BatDad – Social Media Presence

I will be looking at posts from the past week, 10 Feb – 17 Feb.

His Vine account has 3.6 million followers and over one billion “loops”, or how often a Vine is replayed.  Vine videos replay automatically on a loop, but the loops are counted similarly to views on a YouTube video, for example, because they only keep playing as long as they are the center focus of the screen on your computer or mobile device.  He doesn’t have any posts on Vine in the last week, so I will look at the top three videos out of the past ten, as well as any that may not be as popular on Vine but are found on other sites to be used for comparison.

Christmas sweater – 9+ million loops

98K Likes –  22.9K Revines – 1,186 Comments

 

Fetch – 3.4+ million loops

77.6K Likes 11.9K Revines 832 Comments

This is annoying – 3+ million loops

35.9K Likes – 5,734 Revines – 420 Comments

 

She loves Nirvana. #proud

18.4K Likes – 2,146 Revines – 382 Comments

 

His Facebook account has more than 4.2 million likes.

February 15

41,454 likes; 590 comments; 41,454 shares

So much awesome. Thanks for the submission

27,932 likes; 778 comments; 815 shares

SLAPPPP!

27,817 likes; 514 comments; 270 shares

Having laundry for dinner

13,144 likes; 82 comments; 68 shares

“Haha, foiled again!

Instagram – batdadblake
Jens Insta – jenjens222”

 

His Twitter account has 81k followers.  He is not particularly active on this website.  In fact, I had a difficult time trying to find posts on Twitter that were also posted on other sites so I could have something to use as comparison for analysis.

(RT by BatDad, did not add further comment)

43 RT, 251 F

41 RT, 326 F

Happy Halloween! #halloween2015

His Instagram account has 868k followers.

Having laundry for dinner

A post shared by BatDad (@batdadblake) on

21.6k likes, 182 comments

Having laundry for dinner

She loves Nirvana. #proud

A post shared by BatDad (@batdadblake) on

25.5k likes, 445 comments

She loves Nirvana. #proud

Getting gas with @jenjens222

A post shared by BatDad (@batdadblake) on

30.5k likes, 2,126 comments

Getting gas with @jenjens222

Someone got double jumped

A post shared by BatDad (@batdadblake) on

22.6k likes, 148 comments

Someone got double jumped

@jenjens222 is cooking bacon.

A post shared by BatDad (@batdadblake) on

33.8k likes, 2,851 comments

@jenjens222 is cooking bacon.

#trickortreat

A post shared by BatDad (@batdadblake) on

29.1k likes, 147 comments

#trickortreat

I started making these silly videos as a joke two years ago. After a few weeks of making them a guy named @chrismelberger told me I should make a YouTube compilation of my vines. I didn't put too much thought into it, but figured what the hell. I created an account, mashed some vines together, Chris put a link on reddit, and next thing I know it goes viral. Chris and I stayed in touch over the years. He has been doing his own thing on vine and also started an apparel company with some friends called @neatdude (I wear the "DAD AF" shirt they sell all the time). A lot of people have been asking if I had shirts recently, and Chris was the first guy I thought of to talk about it with. I'm proud and pretty humbled to show you all the two official BatDad shirts we have for sale! They just went on sale today. I hope you all like them as much as we do! Check them out at www.neatdude.com!

A post shared by BatDad (@batdadblake) on

25.4k likes, 673 comments

“I started making these silly videos as a joke two years ago. After a few weeks of making them a guy named @chrismelberger told me I should make a YouTube compilation of my vines. I didn’t put too much thought into it, but figured what the hell. I created an account, mashed some vines together, Chris put a link on reddit, and next thing I know it goes viral. Chris and I stayed in touch over the years. He has been doing his own thing on vine and also started an apparel company with some friends called @neatdude (I wear the “DAD AF” shirt they sell all the time). A lot of people have been asking if I had shirts recently, and Chris was the first guy I thought of to talk about it with. I’m proud and pretty humbled to show you all the two official BatDad shirts we have for sale! They just went on sale today. I hope you all like them as much as we do! Check them out at http://www.neatdude.com!”

BatDad – Brand Overview

BatDad, aka Blake Wilson, is popular for his comedic videos portraying himself as Batman, a father in common domestic situations.   According to this article, he found the plastic Bat Man mask in the children’s section at Target, purchased it on a whim, and began making videos.  Two weeks later his posts went viral and now, two years later, he has millions of fans around the world.  In this article, he is quoted as saying that the Bat Man mask is “the best $10 I’ve ever spent.”

His videos started out on Vine but with the massive success he began using other websites to upload content and connect with fans.  These other websites include Facebook, Twitter, and Instagram, which are the accounts I will be examining, but he also has success on YouTube and surely other sites as well.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

He has said that at times he has taken breaks from making videos but keeps coming back to it, and one day might stop altogether if it ever stops being fun.  Since his videos center around domestic situations, having a wife and four children who are growing and changing will always provide inspiration for him to create new content.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The About section of his Facebook page reads, “I have four kids, two dogs, a patient wife, and a batman mask.”  His wife Jen says that often she is caught off-guard when her husband is making BatDad videos.  This sometimes causes her to comes across as annoyed or irritable.  She admits that sometimes she does get mad, but one can tell from watching that she also has fun participating.

He also fostered and adopted a pitbull named Sugar.  He did this not only because he wanted a dog, but because he wanted to promote rescuing animals over buying them.  He is quoted as saying, “I really felt the urge to foster one first just to give one a chance.”  Sometimes Sugar plays the role of Robin to his BatDad.

 

 

 

 

 

 

 

 

 

 

 

 

 

He also sells t-shirts for his fans to purchase.