Brand Overview – Lowe’s

The Lowe’s website is well organized which makes navigation and finding information fairly easy.  Their About page breaks down information about the company into further categories, with links to pages about Lowe’s press, social responsibility, and requesting a Lowe’s in your city, to name a few.  Their company information page provides a concise history of the company, a paragraph about the type of customers who usually shop there, and another paragraph about how Lowe’s gives back to the community.

Lowe’s was founded in 1946 as a small hardware store and has grown to become one of the largest home improvement companies.  They have hardware, tools, appliances, fixtures, generators, fireplaces, curtains, paint, windows, patio furniture, and a lot more.

In addition to items they offer for sale, they also promote Do-It-Yourself projects to give customers inspiration. This is something that will attract more customers while also advertising – for example, if you need PVC pipe for a project, you can buy it at Lowe’s.

They give ideas for storage solutions, which you can purchase at Lowe’s, such as shelving, or you can buy the pieces at Lowe’s and make it yourself.

They also give helpful tips such as how to grill meats.  This is more good content for them to post because even if the customer doesn’t purchase the grill at Lowe’s, or already has a grill, he or she can still appreciate the help and insight and may go on to “like” the Facebook page for more tips like this.

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