BatDad – Social Media Rhetoric Analysis

Hashtags used







Times his wife’s instagram account is tagged in a Facebook post: 1 – This post is shared from Instagram

Times his wife’s Instagram account us tagged in an Instagram post: 2

Posts Across Sites

The “Nirvana” post is shared on Vine first, then later Instagram and Facebook.

The “Bacon Slap” video is posted in .gif form on Facebook, and regular video format on Instagram.

“Laundry for dinner” is posted on Instagram and later on Facebook.

“Foiled again” checkers game photo is shared on Instagram and then Facebook.

“Halloween” is first uploaded to Instagram, then later shared on Twitter.



His posts on Vine have minimal wording used in their titles and he does not use hashtags, though that is a feature on this website.  His Vine video titles are short, with 1-3 words used in the top three videos that were posted out of the last ten.  As this is the first aspect I am looking at, I am wondering whether there is a correlation between the short titles and the fact that Vine videos themselves are very short, usually about 7 seconds in length, but sometimes shorter.

He seems to have more posts about his dogs than his kids on Vine, and the posts featuring his dogs seem to get more views than the videos without his dogs in them.  This is interesting as BatDad is portrayed as a family man, not just a pet owner, but perhaps many of his followers on Vine don’t have children, or just prefer videos of animals.  I would be curious to learn about the demographics of BatDad’s following on different websites and find out whether there is a reason certain posts are more popular than others depending on which site the content is posted.  Of course, I would also have to look at every Vine video he has ever posted, not just the last ten or so to make any conclusions.

Despite starting out on Vine, he seems much more active on Facebook, often posting multiple times per day.  He frequently responds to fan comments on Facebook.  He also gets submissions from fans which he posts to the page.  People will edit photos and create memes that relate to BatDad and share them with him. BatDad then shares these on his page – only his Facebook page, however. He does not share fan created content on his other sites, at least not that I have found.

He not only uses Twitter to share new content or to let his followers know when he has uploaded new content, but also to connect to the media when he is featured on the news, when he is written about in an article, etc.  He does this by tagging with the @ sign to the news station, article author, etc.  Though he does share this information on Facebook it doesn’t seem to be as important on this page, and is not posted about at all on Instagram or Vine.  He also does not @ tag the interviewers, article authors, etc on these Facebook posts.

One thing that interested me about the t-shirt sales tweet is that BatDad retweeted this to let his fans know that shirts were back in stock.  He did not add any additional comment, though it’s obvious the entire 140 character limit was not used.  However, when he shared this post on Instagram, he wrote long paragraph – eleven sentences in length.  In this paragraph he gave details and history behind BatDad and the sale of these shirts.  Also, although he seems most active on Facebook, he did not share the t-shirt sales post to this site (at least not that I could find).  He does have a link to the t-shirt sales page in his About section and refers his fans to it if they ask about merchandise.

His Halloween post started on Instagram with the hashtag #trickortreat.  When this photo was shared to Twitter, this hashtag was omitted, and instead #Halloween2015 was added.

He does not have a presence on Pinterest as Stella McCartney did, however his t-shirt sales page links to the Pinterest website so that fans may “pin” photos of the shirt to their own accounts.

His wife Jen also benefits from BatDad’s success, with some posts on the BatDad Facebook page giving her Instagram name for others to find and follow her. She has 114k followers on Instagram. She also has a Facebook page as a “public figure” with over 155k likes.  The About section on her Facebook page says, “Hi, i’m Jen. Yes, BatDad is my husband.”  Her posts seem to be centered around animals.  She posts a lot of photos and videos that feature her pets, the dogs she is fostering, and encouraging others to foster a dog, too.  Her page is fairly new and only has a few posts

BatDad also has (I’m assuming) a brother who uses the online alias “Uncle Rob”. I’m not sure whether the name “Rob” is shortened from Robin, as he poses as BatDad’s sidekick, dressed similarly to Robin from the Batman series, or whether his name is actually Robert and his brother becoming BatDad is a happy coincidence. He also has a Facebook page, which has over 228k likes, and an Instagram account which has 30.5k followers.  The About section of his Facebook page reads, “BatDads Sidekick. Great with kids, home improvements, cooking, and ladies.”

I think it is interesting that BatDad’s Facebook “About” page reads: “I have four kids, two dogs, a patient wife, and a batman mask.”  His wife Jen and “Uncle Rob” both have About pages that are similar, Uncle Rob’s in particular.  All three have short descriptions.  BatDad’s is one sentence, Jen and Uncle Rob’s are two sentences.  Uncle Rob gives his description in list form, like BatDad.  I think Jen’s is so much shorter because she is BatDad’s wife.  She has been featured in many videos that people already know who she is.  So, all she really has to say is that BatDad is her husband, and fans of BatDad already know who she is (and if they aren’t fans of BatDad, this could be another form of “word of mouth” advertising).  Uncle Rob, on the other hand, is a character that seems to have been added much later, so he provides a longer description not only for viewers to know who he is but also to set himself apart from BatDad as a distinct public figure.  The short descriptions could also be a way they are mimicking BatDad’s rhetoric in a subtle attempt to show their connection.

The very short descriptions also keep things concise so that readers don’t get bored or distracted while reading a lengthy About page.  In comparison, Stella McCartney’s was several paragraphs in length.  Stella McCartney providing more details enabled fans to get to know her personally.  This is also evident in the way she uses personal hashtags such as #StellasWorld.  BatDad, on the other hand, keeps his descriptions, titles, even comments to fans short and to the point.  This could be an attempt at keeping his personal life and life as the character BatDad separate by not being overly revealing and keeping the focus on his uploaded content rather than the man behind the mask.


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